Facebook is a popular social media platform that has become a part of our everyday lives.
And because of this pattern, there is a significant growth in Facebook usage, revenue, and more. In this blog post, we will look at some fantastic Facebook statistics.
These statistics will help you understand how marketers/brands are using the platform worldwide and how it can help your business grow as well.
Facebook Statistics and Facts Insights
Facebook remains the most widely used social media platform globally in 2024.
India holds the largest population of Facebook users.
Meta had 3.43 million users across its products by Q1 2025.
Meta’s global revenue for the year reached 164 billionUSD.
The company recorded an annual income of 164 billion USD.
Facebook’s average revenue per user (ARPU) stands at 49.63 USD.
Worldwide, Facebook has 3.07 billion monthly active users.
86% of global marketers leverage Facebook for their strategies.
Instagram is used by 79% of marketers worldwide.
LinkedIn sees 65% of global marketers utilizing the platform.
Facebook took down 1,100 million fake accounts per quarter in 2023.
On average, Facebook addressed 7.6 million instances of bullying and harassment content per quarter.
Around 14.9 million pieces of terrorism-related content were actioned each quarter.
Facebook addressed 14 million instances of violent or graphic content each quarter.
20% of U.S. adults hold a very favorable view of Facebook.
Millennials in the U.S. have the most positive perception of Mark Zuckerberg.
Facebook is perceived as the least trusted tech service by U.S. adults.
Facebook Benchmark Statistics
Facebook, the first social network to cross 1 billion registered accounts, now has over three billion monthly active users. Meta Platforms owns four of the largest social media platforms, all with more than one billion monthly active users: Facebook, WhatsApp, Facebook Messenger, and Instagram. By Q2 2025, Meta reported having about four billion MAUs across its Family of apps.
Platform
MAUs (in millions)
Facebook
3,065
YouTube
2,504
Instagram
2,000
WhatsApp
2,000
TikTok
1,582
Instagram led with a year-on-year growth of over 5.5% in its audience size. Pinterest saw a 10.6% increase, while LinkedIn grew by 17% in the same period.
Platform
Growth (%)
Instagram
5.5
Pinterest
10.6
LinkedIn
17
Twitter
5.3
Snapchat
4.6
Facebook
4.3
YouTube
1.6
YouTube ranked with a 39% reach, while Facebook at 64%. Gmail reached 68% of U.S. mobile users. TikTok had a 32.9% reach.
App
Reach (%)
YouTube
39
Gmail
68
Facebook
64
Google Search
61
Google Maps
59
In March 2025, Facebook garnered 56% of all social media visits in the U.S., securing its position as the top platform. Pinterest followed with a 16% share, while Instagram claimed 14% of visits. The U.S. ranks as the third-largest social media market globally.
Platform
Share of Visits (%)
Facebook
56
Pinterest
16.3
Instagram
14.13
Twitter
10.91
Reddit
3.35
Facebook Usage Statistics
India comes first in the world with over 581,580,800 million Facebook users in 2025, followed by the U.S. with nearly 279,809,3 million. Other notable countries include Indonesia and Brazil, each with more than 100 million users. Facebook has its maximum number of users from:
Country
Users (in millions)
India
581,580,800
United States
279,809,30
Indonesia
174,000,000
Brazil
175 ,109,400
Mexico
111,406,100
Facebook is the most used social media platform on a daily basis. On average, users spend 19 hours and 47 minutes per months on the platform, followed by TikTok and Twitter.
60% of shoppers use the platform to get customer service, and 69% of marketers use the platform for customer service.
98.50% of Facebook users access the platform from any type of mobile device. 81.8% use their phone to access Facebook, and 1.50% prefer laptops and desktops.
24.20% of Facebook users fall under the age category of 25 to 34 in the US.
On average, users access Facebook 8 times daily.
People spend 19hours 43minutes a month on Facebook.
72.4% of the users are on the platform to connect with their loved ones, and 58.2% use the platform to stay updated with the latest news and events.
1.8 billion people every month use Facebook Groups. And half of the users are a part of 5 or more than five groups.
Undeniably, Facebook is a well-known social media platform, here is the breakdown
Platforms
Visits
Facebook
71.64%
Pinterest
13.85%
Twitter
9.02%
1 billion+ stories are posted every day across Facebook app.
Google accounted for 7.35% of all traffic referrals to Facebook, while MSN contributed 4.83%. Referrals made up less than 2% of Facebook’s total traffic.
Referrer
Traffic Share (%)
Google.com
7.35
MSN.com
4.83
Accounts.Spotify.com
1.93
Linktr.ee
3.28
Internalfb.com
2.51
Facebook Demographics Statistics
As of Q2 2025, Facebook had approximately 3.07 billion monthly active users, making it the top social network globally. The platform passed the 2 billion mark in 2017. Comparatively, Instagram reached this milestone in 11.2 years, while YouTube took just over 14 years. India has the largest Facebook audience, followed by the U.S., Indonesia, and Brazil. That is 3,065 million in Q4 2024.
Facebook is the favorite social platform of the 25-34 demographic.
Facebook saw 2.11 billion daily active users in Q4 2024, a small increase from the previous quarter. U.S. penetration of the platform reached 72.13% in 2023 and is projected to rise to 75.79% by 2027.
By Q2 2025, Facebook had a combined 3.07 million monthly active users across the U.S. and Canada, an increase of one million from the previous quarter.
The Asia Pacific region had 1.363 billion Facebook MAUs in Q4 2024, a significant increase from 471 million in Q1 2015.
As of 2025, Facebook reached 308 million monthly active users across Europe.
32% of teens prefer using Facebook.
67% of millennials prefer to use Facebook, while only 49% of Gen Zers use the platform.
As of January 2024, the platform’s global user base was made up of 69.4% women and 22.6% men and. By the end of 2023, Facebook had surpassed 3 billion monthly active users worldwide.
Looking at data from April 2024, men aged 25 to 34 formed the largest demographic on Facebook, representing 31.2% of its total global user base. The second largest group consisted of men aged 18 to 24.
$164.5 billion in 2024 of Facebook’s revenue came from ads.
In the most recent Q4 2024, USA and Canada were responsible for $400.2 billion in revenue from ads, followed by Asian-Pacific areas contributing $43.2 billion.
Facebook offers a higher ROI21.90% among all the social media platforms and is the most preferred platform by marketers.
Facebook ads have increased the CTR by 0.90%–1.60% in 2025 for the retail industry.
The average cost-per-click on Facebook is $0.58 per click.
Facebook’s 94% of ad revenue comes from mobile.
The average conversion rate across all industries is 3.30%.
Here are some Facebook ads performance statistics: Click through rate is 0.90% to 1.60%, Cost per click is $0.26 – $0.30, and Cost per action is $8 – $55.
Facebook has 10 million active advertisers.
Facebook ads can reach over 200 billion people.
74% of the Facebook advertisement call-to-action button says shop now.
40% of marketers’ CTA focuses toward Click- To- Messaging format.
The ad revenue grew 7.80% in Asia-Pacific from Q3 2021 to Q3 2022.
In 2024, Facebook ad revenue was $164.5 billion which is $116.53 billion in 2025.
Facebook Business Statistics
86% of marketers include Facebook in their digital marketing campaigns.
Around 15% of Facebook users shop on Facebook.
There are 250 million active Facebook Shops.
A Facebook study says 89% of customers are most likely to purchase after an interaction with the brand.
Facebook Messenger is the 3rd most popular app with 1.01 million active users.
Facebook is the home of 200 million small businesses.
60% of US users discover a new product on Facebook.
40% of the shoppers assert that Facebook has a great impact on their purchase decision.
Facebook Messenger has an open rate of 88% and a CTR of 56%.
51% of B2C marketers and 44% of B2B marketers use Facebook.
Facebook continues to grow exponentially with over 1 billion stories posted every day.
Nearly 49.90% of Facebook users can speak English.
Facebook provides support for 112 different languages.
The best time to post on Facebook is The top 5 best hours to post on Facebook are 9:00 AM, 7:00 AM, 10:00 AM, 8:00 AM, and 11:00 AM.
The worst 5 hours to post on Facebook are 12:00 AM, 5:00 AM, 2:00 AM, 3:00 AM, and 4:00 AM.
The top 3 best days to post to Facebook are Fridays, Wednesdays, and Mondays.
The Facebook marketplace has 1 billion visitors each month.
87% of adults in the US are concerned about their privacy if Facebook succeeds in creating the metaverse.
Facebook removed 5,0577,300 pieces of content due to copyright, and trademark issues.
Q1 of 2024 60% of users spend their time watching videos on Facebook.
40.80% of users increase interest in the product after viewing a video on Facebook.
Live video on Facebook attracts more engagement(0.92%) than pre-recorded videos (1.59%).
Facebook has 10 billion + downloads on the Google play store.
Facebook took down 100 million fake pages.
72% of Facebook users also use YouTube, WhatsApp, and Instagram.
Facebook is the 7th most valuable brand in the world.
56% of Gen Z users plan to quit Facebook in Q4 2024.
Facebook Data Request and Policy Enforcement Statistics
In 2024, Facebook received approximately 324,000 law enforcement agency requests for user information. Of these requests, Facebook provided some user data for nearly 77%.
In 2024, the India submitted the most requests for Facebook user data, totaling 99,008. United States followed closely with around 81,884 requests, while Brazil was third with approximately 25,937 requests.
Country
Requests
United States
81,884
India
99,008
Brazil
25,937
Germany
21,324
France
15,905
In Q3 2024, Facebook took action on 1,100 million fake accounts, down from 1,200 million in the previous quarter. In comparison, a record-breaking 2.2 billion fake profiles were removed in Q1 2019.
Quarter
Fake Accounts Actioned (millions)
Q1 2022
1,600
Q2 2022
1,400
Q3 2022
1,500
Q4 2022
1,300
Q1 2023
426
Q2 2023
676
Q3 2023
827
Q4 2023
691
Q1 2024
631
Q2 2024
1,200
Q3 2024
1,100
Facebook acted on 7.6 million pieces of bullying and harassment content in Q3 2024, a slight decrease from the 7.8 million in Q2. The highest recorded number of removals occurred in Q1 2022.
Quarter
Bullying and Harassment Content Actioned (millions)
Q1 2022
9.5
Q2 2022
8.2
Q3 2022
6.6
Q4 2022
6.4
Q1 2023
6.9
Q2 2023
7.9
Q3 2023
8.3
Q4 2023
7.7
Q1 2024
7.9
Q2 2024
7.8
Q3 2024
7.6
In Q3 2024, Facebook took action on 6.4 million hate speech-related posts, down from 7.2 million in Q2. The peak of hate speech removals occurred in Q2 2021 when the platform removed over 31 million pieces of content.
Quarter
Hate Speech Content Actioned (millions)
Q1 2022
15.1
Q2 2022
13.5
Q3 2022
10.3
Q4 2022
11.0
Q1 2023
10.7
Q2 2023
18.0
Q3 2023
9.6
Q4 2023
7.4
Q1 2024
7.4
Q2 2024
7.2
Q3 2024
6.4
Q4 2024
5.8
In Q3 2024, Facebook addressed 14.9 million pieces of terrorism-related content, a increase from the 7.5 million in the prior quarter. Over time, the rate of terrorism content has fluctuated significantly.
Quarter
Terrorism Content Actioned (millions)
Q1 2022
16.1
Q2 2022
13.5
Q3 2022
16.7
Q4 2022
9.9
Q1 2023
14.5
Q2 2023
13.6
Q3 2023
8.2
Q4 2023
13.9
Q1 2024
8.4
Q2 2024
7.5
Q3 2024
14.9
In Q4 2024, Facebook acted on 14 million violent and graphic content posts, a notable increase from 11 million in Q3. The peak occurred in Q2 2022 with over 45.9 million items being addressed.
Quarter
Violent and Graphic Content Actioned (millions)
Q1 2022
26.1
Q2 2022
45.9
Q3 2022
23.2
Q4 2022
15.5
Q1 2023
13.6
Q2 2023
13.8
Q3 2023
9.0
Q4 2023
14.6
Q1 2024
10.6
Q2 2024
14.9
Q3 2024
11
Q4 2024
14
In Q3 2024, Facebook received around 7.6 million appeals concerning content removals due to bullying and harassment. Additionally, there were 6.2 million appeals regarding content labeled as spam.
Conclusion
I hope these Facebook statistics have painted a clear picture of how powerfully Facebook dominates the digital world. Now, the ball is in your court to make the right decision and use the platform smartly.
Almost all businesses that use Facebook have seen an increase in brand awareness and have reached an audience that will benefit most from their product. Facebook has become the heart of digital marketing, and no marketer wants to miss the opportunity to display their brand to millions of people. The above list of mentioned statistics might have given you that hint already.
Are you using Facebook for a long time and have been positive results? I would love to read them, I am sure our readers too, and also the ones who are just exploring Facebook.
Frequently Asked Questions
How Many People Use Facebook?
Facebook has 3 million active users on the platform.
What are the Statistics About Facebook’s Audience?
The age category that uses the platform the most is between 25 to 34, where 47.2% of them are female, and 56.3% are male.
Is Facebook Still a Success?
Facebook is a giant social media platform with millions of users actively using the platform to connect with friends, and shop for their favorite products.
Sources: Statista, Sprout Social, Pew Research Centre, Oberlo, Facebook, Hubspot, Marketing Charts, Wordstream, s21, Slideshare, Invespcro, Investor.fb, Insider Intelligence, Gitnux, Campaign live, Webgold, Transparency.fb , Engadget, make us of
Shivbhadrasinh is the Co-founder & Chief Marketing Officer at Meetanshi. He leads the marketing team and is the person behind the marketing & branding success of the company. Being a seasoned digital marketer, he has been consulting online businesses for growth since 2010 and has helped 100+ clients with digital marketing success.
He loves sharing tips and insights about the latest digital marketing trends aimed at helping online business owners.
