Google Ads has proven to be a powerful advertising tool.
Running Google ads helps you get more clicks and maximize your ad spend efficiently. Here, I will show you how to do Google Ads on Shopify.
But first, let’s get to know what you will require to do so.
Prerequisites Before You Start
In order to connect Google Ads with Shopify, you will need to meet several prerequisites, which are as follows:
Shopify Setup
- A Shopify account with a free trial or paid plan
- A valid domain and shipping setting are configured
- At least one active product
- The return and refund policy is listed in your store
- Install the Google & YouTube app from the Shopify app store
- Proper contact information, such as Email, phone, etc., for the customer to reach out
Google Account
- A Google Merchant Center Account to manage and upload your products
- A Google Ads account to create and handle ad campaigns
- The Shopify admin should be claimed and verified in Google Merchant Center
Other Important Requirements
- Correct product data like titles, descriptions, and prices
- Compliance with Google Shopping policies
- Admin privileges to both Shopify and Google Ads accounts
This ensures you have everything in place before running Google Ads. Once these are ready, you are all set to launch Google Ads.
How to Set Up Google Ads on Shopify? – 5 Steps
These are the 5 simple steps to add Shopify Google Ads:
Step 1: Create a Google Ads Account
Step 2: Install the “Google & YouTube” Shopify App
Step 3: Set Up & Link Google Merchant Center
Step 4: Verify the Shopify URL
Step 5: Start Running Your Google Ad
Step 1: Create a Google Ads Account
Begin with creating a Google Ads account, from the homepage click on Start now and follow the steps to set up your first campaigns and save your account to link it later.
Step 2: Install the “Google & YouTube” Shopify App
Now connect your Shopify store to Google Ads. Go to Shopify admin > Sales channels and look for the Google & YouTube app. Install the app and set it up properly in your store.
Now, click Connect Google account and select the Google account. Then, allow Shopify to fetch your Google account information.
Step 3: Set Up & Link Google Merchant Center
Next, create a Google Merchant Center account with the same Google account. Add your necessary business information, shipping settings, and tax settings.
Then, link your Google Merchant center account to your Shopify store. Shopify will start syncing your products automatically.
Note: Your products must follow Google rules; if anything is incorrect products might get disapproved.
Step 4: Verify the Shopify URL
Before products go live, Shopify will help verify and claim your website from the Merchant account.
The easiest method is using an HTML tag.
Choose Add an HTML tag or upload an HTML file option from your Google Merchant Centre account and copy the generated HTML tag.
Now log in to your Shopify account, head to Online store > Themes > (…) Three dots > Edit code.
Find the theme.liquid file and in the <head> section, paste the copied HTML tag and save it.
Navigate back to the Google Merchant Center and click Verify Website. This step will verify your ownership of the store, and it is required by Google.
Step 5: Start Running Your Google Ad
Once everything is connected, sign in to your Google Ads account, then create a new campaign (Performance Max recommended).
Set your budget, targeted location, and customer. Use high-quality product data and images to get the best result.
Tips to Optimize Google Ads for Shopify
Here are a handful of easy-to-follow tips to make the most of Google Ads on Shopify.
Set Clear Goals & Know Your Audience
Analyze their online behaviour, choices, demographics, psychographics, and what they are looking for through surveys, customer feedback, and Shopify analytics.
Based on that, decide what you want to achieve with your ads, like increased website traffic, sales, brand awareness, etc.
Optimize Shopify Landing Pages
Focus on creating user-friendly and mobile-responsive designs, ensuring content stays within the ads with a clear Call-to-action(CTA).
Try to make the landing page as easy as possible to explore and load quickly. Target the landing page content to address the particular needs and interests of the user you are willing to target.
Write Captivating Copy Ads
Make sure headlines are attention-grabbing with action-relevant language, and use power words such as “free”, “Limited time”, or “Exclusive”.
Consider using ad extensions, such as call extension, site link extension, price extension, and more. Include unique selling factors to highlight the product or services apart from the competition.
Well-refined Product Feed
A properly defined feed directly affects how your product appears in Google Shopping and ads. Use clear, keyword-rich product titles and detailed descriptions like product material, size, features, etc.
Ensure the product or service prices and availability match exactly within your store. Additionally, apply GTIN/barcodes and brand name wherever applicable.
If you need more control over your product feed or want advanced features like multi-currency support, feed customization, you can explore some of the best Shopify apps for Google Shopping Ads to streamline the setup.
Set a Reasonable Budget and Bid Management
Start with a modest daily budget (e.g.$10–$30 per day) and let the campaign run for 7 to 14 days before making any major changes, giving Google time to learn and optimize your products.
To automate bidding and placement and improve conversion, go for the Performance Max campaign, which uses Google AI to display your products across Search, Shopping, YouTube, etc.
And if you prefer more control, you can go for manual bids, but be ready to manage them actively.
Frequently Asked Questions
Can I put Google Ads on Shopify?
Yes, you can totally integrate Google Ads with your Shopify store either by using the Google Channel app or by just adding the Google Ad tracking codes manually.
Are Google Ads Worth It on Shopify?
Yes, Google Ads are worth the investment on Shopify, especially if you are planning to escalate targeted traffic and increase sales.
How much are Google Ads for Shopify?
Google Ads for Shopify are paid for using the pay-per-click(PPC) model, which means you only pay when a customer clicks on your ads and visits your site.
Hire a Shopify Expert to Manage Your Ad Campaign
Here we’ve laid out an easy way on how to do Google Ads on Shopify, plus some handy tips to optimize your ads.
If you’re looking for help to streamline your ad campaign without the stress, our Shopify expert can help boost your sales. We’ll make sure you’re reaching the right audience and that your Shopify store runs smoothly.
